Our ideal customers are those that have or are struggling to realize a real return on their investments in marketing technology and data.
We can help them build marketer-ready platforms that enable them to target personalized content through a more agile, customer journey-aligned operating model.
Success lies in the ability to continuously refine a company’s strategy, design, and execution.
CMOs can rebuild their teams to increase Mar Tech agility while also testing and evolving new technologies like AI and Machine Learning.
We see Mar Tech as just one facet in the digital transformation playbook, and we help our clients to integrate Mar Tech to their larger digital transformation strategies rather than simply plug these technologies in marketing efforts.
Through investments in strategic marketing services such as Harte Hanks, and in next-generation customer data solutions such as Opera Solutions’ Signal Hub Platform, an advanced big data analytics and machine learning platform that enables clients to deliver contextually relevant and personalized customer experiences, Wipro continues to proactively position itself as a leader in Mar Tech. Which industries are best suited to benefit from Wipro’s marketing technology products?Wipro Digital helps CMOs build the teams and capabilities to enable a reinvigorated approach to marketing that finally begins to deliver on the promise of hyper-personalized customer experience.What is the ‘State of Contextual Marketing’ in 2018?This approach enables us to deliver end-to-end transformation for companies by using the right tools and solutions in order to complement the skills, data, and business models that a company already has.This multidisciplinary expertise is absolutely critical for modern CMOs, as technology is fundamentally changing the marketing landscape.Tom Raftery, VP & Global Internet of Things Evangelist for SAP, keynote speaker, influencer (with a big side of Clean Tech, and Energy), had a chat recently with V R Vijay Anand, Head of the Internet of Things practice for Wipro Digital.They had a fascinating, wide-ranging conversation during which Vijay brought up real world examples of how the Internet of Things is helping to save lives, and change business models in verticals such as manufacturing, healthcare, and Energy and Natural Resources.To become high-velocity, customer-centric marketers, organizations must ensure that their C-suite executives are aligned on a more agile strategy.From there, CIOs, CMOs, and CEOs can re-architect the customer experience and digitally execute this transformation.This belief has helped me to be a part of the Mar Tech evolution from the beginning.Mar Tech is a rapidly growing discipline, and I’ve found that it’s important to stay attuned to all current tech trends, including emerging technologies like AR, VR, AI, and Io T.