They say that “a good management team divides the tasks and doubles the success.” To this end, having a credible, reliable group of people involved in your business — even simply as advisors — adds further validation that your business is on to something great.
Use this page (6) to introduce key shareholders and team members and reference how their relevant experience and unique skill set will help support and grow your business. This page (7) provides some clarity as to who your target customer is.
The key element here is your company mission statement.
This shouldn’t be an essay — rather, it should be to-the-point, concise, and eloquently express your high-level vision in a way that gets people excited.
If you’re in that small or medium-size bucket, the content and tone of your business plan is very different than, say, a rapid growth startup company or a large corporation.
Luckily, we’ve specially structured this particular template to work for all new business owners — and made it easy to adjust for your specific industry and product.The more you understand the industry and its nuances, the better you can plan for success. Breakout specific market research stats on this slide, that represent interesting and compelling aspects of your industry's potential.Some ideas include total revenue (globally or nationally); increase in growth year-over-year for a decade; or number of products on the market currently.People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them.”With the recent Facebook data scandals, one could argue that the company hasn’t stayed true to its mission.But the company description above does echo the reason so many of us choose Facebook as a way to stay connected.Describe exactly what your product or service is, how it has a competitive advantage, and illustrate three unique selling points that will make your company stand out.While your product or service may have many key selling points and features, these should be the most important three.Make it unique to your company, make it memorable, keep it real and, just for fun, imagine it on the bottom of a coat of arms."For further elaboration, you can provide 3 key "motivators" for starting your company under your mission statement if you have room.Feel free to add emotion here, with a founder's story or personal passion. After our inspirational mission statement, it’s now time (page 5) to present your business idea.Starbucks is another example: Virgin’s founder, Sir Richard Branson, has this advice for creating your mission statement: "Brevity is certainly key, so try using Twitter's 140-character template when you're drafting your inspirational message.You need to explain your company's purpose, and outline expectations for internal and external clients alike.