Small Business Assignment

Small Business Assignment-89
Boots already sell their products of different brands such as Armani, Gucci, Dior, Channel, Diesel, Calvin Klein, Versace etc.So, they can expand their business by selling the clothes of these brands.Elaborating the improvements in the performance of the business over a given timescale of boots: After its initiation of the business Boots has accomplish lots of improvement in their business: From the above study, it has been concluded that both the companies that is Boots and Mc Donald have maintained their brand name in their respective industries and providing best quality of products to the customers all over world.

Boots already sell their products of different brands such as Armani, Gucci, Dior, Channel, Diesel, Calvin Klein, Versace etc.So, they can expand their business by selling the clothes of these brands.

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The firm has also strengthened its brand position in the beauty and cosmetics products, which makes them successful in their industry.

Weakness of Boots is in terms of its competitors is that they have tuff competition with the grocery retailers of UK who are selling the same products in differential price and with heavy promotional activities (Mc Donald, 2010).

Small Business Enterprises are those enterprises, which are the micro entities or small companies and fall in the limit of small and medium size enterprises.

The present research report speaks in volume about the two case studies.

Boots also should strengthen its brand position in the market by offering exclusive, unique and innovative products to their customers in the market.

Boots can expand its business in the sector of fashion clothing as company can sell designer and fashionable clothes of different brands in their store.Products with low prices along with best quality will overcome the weakness and magnetize the customers towards Boots.They should also use promotional activities for their products and this can be done trough free gifts and vouchers for their products (Mc Donald, 2010).The organization also suffers from the global slump and has more competitive pressure from its competitors.The main weakness of Boots is that they face intense competitive pressure from its competitors and these can be overcome by the firm by offering the products at some low prices in comparison to its competitor’s products.Company is adequately meeting the needs and demands of the customers through variety of products in health and beauty sector.The firm is very much conscious towards its customers as they are the heart of their business and thus, they should offer the products and services according to the needs and desires of their potential consumers (Ireland, Hitt and Hoskisson, 2008).The core business plan of the Boots is: Revise business plans to incorporate the changes for Boots business: To incorporate the changes for the business of Boots, its plan should be revised.Their plan should be revised according to the current situation and conditions of the market and this can be achieved through fulfilling the needs and wants of customers.Though small in size such business activities cover almost any area of business via manufacturing, mining, wholesaling, retailing service and the like.It is now well recognized that small businesses are the largest employers with lower investment per job.

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