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This can work in some cases, but if the product is complex or the specs in technical jargon, the customer may end up more confused than before.
Getting feedback, reviews and opinions from other customers can be helpful, but every customer's requirements are different and what worked great for one, may not be appropriate for another.
When products change, simple editing of the data file will update the system.
Best of all, Meta Blocks are very effective at combining and weighting the various customer requirements to recommend the best products, even when all customer preferences cannot be simultaneously met.
Even if sales staff is available, it often takes a long time for them to become (and stay) experts on the product line.
The "data" oriented approach to this problem is to provide lots of product specs and expect the customer to be able to understand them.
expert system development software is ideal for providing your customers with the pre-sales knowledge they need to make purchasing decisions.
Non-programmers can produce interactive on-line systems that provide detailed, situation-specific advice comparable to talking to an expert.