Marketing Research Proposal Topics

Marketing Research Proposal Topics-51
The significance of leadership organisational structure and technical capacity 2.7.2.Is planning, organising, networking and informing the most significant managerial practices in the leadership behaviour of project managers? An analysis of critical success factors in project management: Are client presentation methods of needs and expectations determinant of project success/failure? A study of the capabilities required by project managers to effectively manage stakeholder relationships? Project management in a multicultural environment: Establishing guides for culturally specific consulting 2.7.6.

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What are the advantages and disadvantages of management tendency to attract and recruit people based on characteristics similar to established organisational patterns of behaviour or culture? The correlation between organisational culture and firm performance: Does firm focus on building strong organisational culture outperform comparative firms lacking these characteristics? An examination of ethical behaviour, the counter-norms and accepted practices developed by organisations: The reasons why individuals knowingly commit unethical actions 2.3.6.

What is the relationship between the national culture and the commitment to organisational culture? Examining the correlation between organisational culture, innovation, creativity and the likelihood of the successful implementation of ideas? Is managerial behaviour imperative in the development of trust and belongingness for the facilitation of information sharing in the organisation? An examination of employee perception of women’s adoption of stereotypically male leadership styles in traditionally male dominated organisational positions in the 21 century 2.3.10.

Can firm strategy be adapted to contextual external environment while simultaneously remaining internally consistent? An investigation into how push and pull factors combined to motivate Tesco to adapt an internationalisation strategy 2.6.2.

Globalisation, e-strategies and performance: How can organisations develop a successful social media strategy in the international business environment? Examining entry strategies of foreign companies in the Indian Android smartphone market. Determinants of multinational corporations’ choice of entry modes and formation of alliances: The Sri Lankan experience 2.6.5.

Students can choose from a variety of topics reflecting the varied research interests of our faculty.

The aim of this guide is to assist in selecting business & management dissertation topics and to provide practical advice on how to go about writing a dissertation.

How does offshore outsourcing of customer services affect customer satisfaction?

The case of AOL customer services outsource to India 2.6.10.

An examination of a leadership paradigm proposing the coexistence of multiple leaders: Abandoning the traditional leader/follow concept for organisational leadership distribution to form communities of leaders along the chain of command 2.2.8.

In difficult economic times how can leadership redefine organisational processes and leverage institutional and outside knowledge more effectively? Can the success of 3M be attributed to a leadership philosophy to create an organisation equipped with the capabilities to continuously innovate, learn and renew? The changing nature of leadership: Why humility and courage are two frequently cited words in relation to leadership in the 21 century? Goal setting: Are people more likely to perform relative to a goal if it is consistent with personal values and standards or will bring recognition or improved reputation? An investigation into managerial measurement indicators for employee job satisfaction and the ability of the organisation to meet employee needs 2.3.3.


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