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As the name of the document type indicates, the purpose of a persuasive essay is to persuade the reader of your view on the subject under discussion.In this sense, the persuasive essay can be meaningfully contrasted against the expository essay.
When you are writing a persuasive essay, you may not be able to consciously include ethos in the document itself.
This is because ethos doesn’t deal with the writing itself, but rather with your social reputation.
This is why if a book is about health, then the author may include the credential "M.
D." next to his name on the cover (and if the book is about politics, then he might include (Ph D).
On the other hand, you might not listen to conspiracy theorists, because to you, such people would have no ethos.
Academic credentials tend to be one key signifier of ethos.
If you have some pundits or commentators that you follow on Twitter, then this is probably because to you, those people have ethos.
You trust them to provide an accurate and meaningful opinion that can help guide your own thinking on the issue at hand.
There are several elements that go into the making of a good persuasive essay.
One of the most important elements of a strong persuasive essay is that you take a distinctive position on the subject that you are arguing.