To the extent that advertisers prefer to speak to people in their own language, the bias present in popular culture will likely continue to be reflected in advertisements” (Artz et al 20).
Advertisements are greatly responsible for eliciting such views for the people of our society.
Their opinion and views are based more on the interpretation they conclude from the images that are projected in the media than by their observations of the males and females in real life.
This continues in a vicious circle as the media tries to pick up and project what the society thinks and the people in the society make their opinions based upon the images shown by the media.
This leads to social constructionism since the reality is not always depicted by what we see by our eyes.
These ideas have also carried on in the world of advertising and the differences shown between the males and the females are apparent in many advertisements we see today.
At the same time, many of the ads do not show gender biases in the pictures or the graphics, but some bias does turn up in the language of the ad.
“Within language, bias is more evident in songs and dialogue than in formal speech or when popular culture is involved.
The role of women in the United States has changed dramatically over the past few decades.
For one, more and more women have taken on new responsibilities outside the home by joining the paid workforce.