Ebay Case Study Marketing Management

These interconnections stress the importance of the marketing mix in shaping strategies and management approaches in the multinational business, and in supporting e Bay’s corporate vision and mission statements.

This aspect of the marketing mix identifies e Bay’s products.

This product mix shows that e Bay’s marketing mix is composed of online trading platform services.

In this aspect of the marketing mix, the analysis focuses on the channels or places where e Bay Inc.

These characteristics of the international business environment shape strategic management.

At present, the following are the components of the product mix in e Bay Inc.’s marketing mix: offers marketplace services for the Australian market.The company uses these behaviors in designing its products.In relation, the evolution of subsidiaries like Stub Hub and Kijiji is based on the company’s 4P. e Bay Inc.’s marketing mix or 4P (product, place, promotion, price) involves competitively priced online trading services accessible through digital technologies and promoted to online sellers and shoppers.(Photo: Public Domain) e Bay Inc.’s marketing mix or 4P is an example of how this type of e-commerce business can maximize its online service revenues.The company’s pricing strategies are designed to ensure competitiveness against Amazon, Walmart (Walmart Marketplace), and smaller competitors.As one of the main players in the e-commerce industry, e Bay Inc.This aspect of the marketing mix focuses on how e Bay Inc. The company’s corresponding strategies and tactics define communications between the business and the target consumers and vendors.For example, public relations activities are promotional in satisfying the objectives in this part of the 4P.Marketplace services allow consumers and vendors to make and complete deals.This part of the 4Ps also includes ticket exchange services through Stub and corresponding localized websites.


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