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They are: The least risky growth strategy for any business is to simply sell more of its current product to its current customers-;a strategy perfected by large consumer goods companies, says Mc Farland.
For example, Express Personnel (now called Express Employment Professionals), a staffing business that began in Oklahoma City quickly opened offices around the country via a franchising model. This growth strategy involves pursuing customers in a different way such as, for example, selling your products online.
Eventually, the company offered employment staffing services in some 588 different locations, and the company became the fifth-largest staffing business in the U. When Apple added its retail division, it was also adopting an Alternative Channel strategy.
Developing a Growth Strategy: Intensive Growth Part of getting from A to B, then, is to put together a growth strategy that, Mc Farland says, "brings you the most results from the least amount of risk and effort." Growth strategies resemble a kind of ladder, where lower-level rungs present less risk but maybe less quick-growth impact.
The bottom line for small businesses, especially start-ups, is to focus on those strategies that are at the lowest rungs of the ladder and then gradually move your way up as needed.
Similarly, Apple pulled off this strategy when it introduced the i Pod.
What made the i Pod such a breakthrough product was that it could be sold alone, independent of an Apple computer, but, at the same time, it also helped expose more new customers to the computers Apple offered.Sometimes, market conditions dictate that you must create new products for new customers, as Polaris, the recreational vehicle manufacturer in Minneapolis found out. Then, after several mild winters, the company was in dire straits.Fortunately, it developed a wildly-successful series of four-wheel all-terrain vehicles, opening up an entirely new market.Main sections of a business plan template key parts of a business plan worksheet legal research paper outline sample social issues essay topic ford business plan review process daycare business plan examples.Dorian gray essay immortality and mortality business plan for pizzeria free software for writing research papers creative writing blog middle school analytical essay rubric free thesis papers dissertations delta seat assignments online login appendix for research paper term paper writing format examples research papers on robotics theoretical framework example research paper definition statistics assignment examples assignment problems in operation research pdf problem statement sample research paper pdf homework to do checklist.Child poverty essay introduction argumentative essay ap lang nursing scholarship essays, stereotypes research paper dissertation writing style guide recycling business plan template examples of writing good essays improve problem solving skills in programming.business projection five year plan template a literature review setting a static ip address in windows 7 topics for creative writing grade 2 tips on writing an essay for college applications template compare and contrast essay good topics for a descriptive essay fairy tale writing papers student essays free argument and persuasion essay examples appendix for research paper business plan sample for child care 5 whys of problem solving how to solve math problems for free all assignments in the giver ebsco research papers free how to cite an essay paper in apa my purpose of life essay, essay writing for kids creative writing courses in nyc how to write the boston college essay critical thinking games for college students free my new year resolution essay example online creative writing instructor.Using the Internet as a means for your customers to access your products or services in a new way, such as by adopting a rental model or software as a service, is another Alternative Channel strategy.A classic strategy, it involves developing new products to sell to your existing customers as well as to new ones."But I couldn't find one about how to maintain fast-growth over the long-term.So I studied the companies who had done it to learn their lessons." What follows are some of the lessons Mc Farland learned from his study of the breakthrough companies and how they can help you create a growth strategy of your own.