Coke Vs Pepsi War Case Study

Coca-Cola launched its "largest marketing programme" in its history, while Pepsi launched a global TV campaign in more than 100 countries, with a digital version that viewers can interact with and gain a closer look into the streets of Rio de Janeiro.An antidote to all the venom-spitting, in 2009, Coca-Cola and Pepsi kissed and made up. As part of a social experiment between the bitterest of fizzy drinks rivals, creative agency Amnesia Razorfish invited the two companies - both on Twitter, but not fellow followers - to go out on a limb and acknowledge one another.

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Then in 2010 the non-sponsor set out to hijack publicity surrounding the tournament from Coke, which was an official sponsor.

Pepsi launched a global marketing campaign featuring a charity song, ‘Oh Africa’ in January 2010, as football fever for the South Africa-hosted tournament. For this year’s tournament, Pepsi and Coke again went head-to-head in the build up.

Given that Coke originally had cocaine in the recipe, Pepsi was undoubtedly the healthier option.

In 1975, Pepsi launched what has become the definitive taste test – the Pepsi Challenge.

In our latest report on the Restaurant, Food & Beverage industry, we examine the total share of voice for several leading soda brands.

Conversation around Coke was over 2.5 times greater than that of Pepsi.Maintaining a near duopoly on soda products, Coke and Pepsi are natural enemies.The contention that exists between the two brands is best characterized by the well-known Pepsi Challenge, which asks strangers to sit down blindfolded, try both products, and decide once and for all which is superior.As any marketer will point out, a consumer’s experience is also influenced by every exposure to the brand’s messaging along the way.So if the difference between these sodas is so marginal that it warrants a blindfolded taste test, then it’s likely that it’s the branding that will ultimately play a big role in consumers’ decisions.The following analysis examines the ancient soda feud using organically occurring Twitter conversations.This is the Coke vs Pepsi Social Presence Showdown. First off, let’s look at the conversation as a whole.It is a clear challenge to Coke, but only the latest of many salvos fired in a conflict that harks back to the turn of last century.decided to delve into the annals and explore the rivalry between the two soft drinks titans, highlighting some of their biggest spats. As far back as the early 1900s, Pepsi-Cola and Coca-Cola were constantly using ads to snipe at one another over which drink had the most efficacious medicinal properties.There are numerous examples of Pepsi trying to hijack Coke's FIFA World Cup sponsorship.In 2006, Pepsi sought to undermine Coca-Cola’s official presence at the 2006 World Cup in Germany with its ‘Pepsi Max World Challenge’ campaign.


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