Scones, biscotti, muffins, seasonal quick breads and cookies should be part of your coffee shop description.
However, if your atmosphere is designed to encourage people to linger in your shop and socialize, offering an expanded menu will increase your sales and profit.
For instance, perhaps your area has a number of national coffee shop chains or small coffee and doughnut shops, but there is no place to comfortably relax and meet friends or colleagues over coffee or a light meal while drinking hand-crafted coffee or other specialty drinks.
Explain how your coffee house will not only be a spot to get great coffee, but also be a community gathering place.
But since this is a brief synopsis of your entire document, you need to know what's in your business plan before summarizing it.
Therefore, although it maintains a prominent place in formal business plans, it is often easiest to write after you have completed all the other sections.The next step is to describe the business concept and how your business will meet a need within the local market place.Be sure to include in your coffee shop description how your business will fill an untapped niche in the local market.Yet, a large and varied selection may draw more customers.When writing the description of your drink offerings be sure to cover the following topics: If you are operating an establishment with a traditional coffee house feel, you may keep your food offerings pared down to some basic "goes-well-with-coffee" favorites.The color palette, furniture selection, flow of traffic and seating arrangements and decor will set a tone for your establishment.Your plan should thoroughly describe each of these aspects so that your finished result is cohesive and reflects your original intent.If you are looking to attract a niche market by offering vegan or gluten free products this will be a key component of your business concept.Again, be sure to describe how your coffee house differs from other stores in your area by offering a unique menu.Distinctions like this extend into how you actually position your business – are you a simple coffee house or are you providing a more extensive cafe environment?Your business plan should include a description of where your coffee house or cafe will be located as well as the benefits of the location.