Budweiser Girls Marketing Thesis

Journalists jumped in the bandwagon to write about the worst rebrand in American history.

In fact, when Trump was asked if he influenced the name change of the beer brand, he said, “I think so.

They’re so impressed with what our country will become that they decided to do this before the fact.”Not surprisingly, a lot of people were not happy with the rebrand.

These events and sponsorships garner a lot of publicity.

By sponsoring famous sports teams and major sports events, the brand automatically becomes famous by association.

In December 1999 Anheuser-Busch Companies, Inc., had the two best-selling beers in the United States and more than double the market share of any competitor.

Despite a decade-long decline in sales, Budweiser, the company’s flagship brew, remained the country’s most popular alcoholic beverage, although, thanks largely to the growing consumer preference for reduced-calorie beer, Bud Light was poised to overtake the ‘‘King of Beers.’’ Anheuser-Busch already had the industry’s biggest and most successful advertising presence, but the Budweiser television campaign called ‘‘Whassup?!But here’s what Budweiser did absolutely right—it launched its own live events—the Made In America Festival and The Budweiser Country Club.In the Made in America Festival, the brand collaborated with Jay Z’s Roc Nation to attract 80,000 fans!Budweiser is without a doubt America’s best beer brand.The fact that it ranked #25 in Forbes’ list of the World’s Most Valuable Brands and acquired a valuation of .4 billion—is a testament to its success.’’ delivered with mouths open, tongues protruding, and an air of intense glee.Its been eight long years since the boys said ‘Wassup’ to each other.By creating an ad with a strong message, Budweiser’s ad was able to make a lasting impact. To state the obvious, experiences at concerts and festivals have always been unforgettable.This is probably why half of Americans spend an average of 2 annually for these events.The performers for its events were stars such as Florida Georgia Line and Thomas Rhett.Additionally, the area had spaces dedicated for ordering beer, playing corn hole, taking pictures and chatting up Budweiser’s brewmasters. Budweiser’s festivals had about 12,000 to 25,000 attendees per event!


Comments Budweiser Girls Marketing Thesis

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